i-Vee is a mobile game that sets out to explore the value of volunteerism through fun, casual gameplay. The ultimate goal of the game is to inspire and encourage players to get more involved in the life of their community through volunteering. i-Vee strives to become a powerful new medium for promoting volunteerism in the Eastern Mediterranean region and beyond.
i-Vee offers a new, unconventional way of promoting volunteerism and civic engagement by immersing the audience into a virtual world where their choices impact both the world around them and their own self-esteem and life satisfaction. The game is built around the belief that highlighting the multiple positive effects of volunteerism is essential for the successful engagement of players and for enabling them to make the leap from inaction to online gameplay to real life action – in the form of volunteering. To further strengthen this idea, i-Vee higlights opportunities for volunteering, bridging the gap between the online and offline worlds.